A BEHIND THE SCENES VIEW ON ROAM FITNESS: THE GYM, THE BRAND, THE EXPERIENCE

Recently I had the chance to learn about an insanely cool new addition to BWI that I am pretty obsessed with on all levels. Roam Fitness is the first in airport gym that is actually past the security line. Yup. You heard that right. 

My favorite thing about Roam is that it is really about creating a whole experience. When the founders of Roam were building the foundation of the gym they took into account everything that a customer would encounter during their journey of working out in an airport. They identified the pain points of travelers wishing to work out and created an all encompassing solution which leaves you really no excuse why you wouldn't want to workout at Roam! Their goal is to make the travel experience better overall. 

So here is my breakdown on why Roam is so freaking cool.

​The location. Roam is past security. This little detail makes a huge difference. Think about how early you arrive to the airport just to go through security (especially for international travel) and then once you are through you are bored out of your mind. But, if you wait to go through security, your luck will probably leave you with a two hour line and a missed flight. By Roam being located past security you don't have to worry about having to stand in line post workout and you can maximize your workout time.

The equipment. The founders of Roam made sure to do ample research about what people really wanted in an airport gym. Since space is limited they had to make sure that what was being put in really was going to be utilized and the best of the best. They have state of the art cardio equipment ranging from treadmills, a rower, and spin bikes. They also have free weights, TRX equipment, and an area for yoga and stretching. There is something for everyone which I think is great. If I am up early catching a flight I might want to get in my usual cardio workout or if I have a delayed flight and am stressed out of my mind some yoga could be the answer. 

The amenities. Roam left no rock unturned when they were thinking about the customer experience. Every excuse that you could come up with to not workout, they have an answer for. The number one thing I thought of when I heard about the concept of an airport gym was, well what if I didn't pack workout stuff in my carry on? Roam thought of that too. That is why they actually have clothing and shoes that you can rent. They have a selection of Lululemon workout gear (yaaaaasssss!) and Brooks shoes that you can borrow and return, as well as a retail space where you can purchase your own to take home if you love them so much. If you do bring your own clothes and shoes, they have you covered there as well. They actually vacuum seal your workout gear before you take off so that your sweat isn't stinking up your carry on. This concept is absolute genius. Obviously you are going to want to take a shower before boarding your flight so they have shower facilities that you can reserve ahead of time for 15 minute increments. There is no college dorm waiting for the shower kind of thing going on and you can proactively plan this into your travel schedule. All shampoo, conditioner, and soap is provided and there is a styling bar with every complimentary product you could think of from hairspray to tampons. They really did think of everything. While you are working out you can lock your luggage away in state of the art lockers that even have charging ports for your electronics. To add to the convenience there are monitors located around the facility with flight updates and announcements so that you can track your departure time conveniently.

The people. Roam made it a point to hire team members coming from hospitality backgrounds so that they can play a part in enhancing the customer experience. The airport experience can so often be unpersonalized, stressful, and sometimes people are just downright rude. When you go to Roam you are promised to be greeted by a friendly, helpful face that can assist you through your whole experience at Roam. I don't know about ya'll but for me just having a friendly person to connect with during a stressful experience can make a world of difference. I also like that having such trained and skilled team members really elevates the experience and makes the whole process feel pretty darn luxurious. 

The brand. You know I am ALL about a cohesive brand that really thinks of everything. Well if it isn't clear already, Roam has that going for them. They want to create that "me time" feel of traveling and really encourage people to utilize Roam as an escape from the stresses of travel and pamper themselves. From getting your body moving and feeling good, to pampering yourself with a relaxing shower (with great products!), to continuing the feel good vibes through your day by picking up some of the delicious healthy offerings that Roam sells to eat and drink.

The other really cool thing about Roam is that you get to have a luxurious experience with a reasonable price tag. A day pass is $25, a month pass is $100, and a year pass is $350. With each pass you have access to the entire facility, all of the amenities, and the expertise of the on site staff. I pay $25 at the airport for a handful of magazines and some iTunes episodes of The Bachelor to keep me busy. That money could be a lot more well spent.....clearly......

I am so happy that I had the opportunity to get some behind the scenes insight into Roam Fitness and the journey of its creation. I love hearing stories of entrepreneurs who hustle hard and create things that benefit the greater good. Something that really stuck out to me that the CEO, Cynthia Sandall, mentioned was how much research went into creating Roam. The years of testing out facilities, deciding on equipment, making sure that customer pain points were addressed, and implementing little touches that make the brand so cohesive really set Roam apart as a company. 

I know so many Crohnically Blonde readers are local to the Baltimore area and travel out of BWI regularly so there is no excuse now why you shouldn't carve out some time in your travels to treat yourself to a luxurious workout experience. I know for me, health is a huge thing that I worry about while traveling. I have to keep up with my activity and nutrition so that my Crohn's doesn't wreak havoc on my vacation or work trip. I am honestly relieved that I know there is a place so close to home that really values making your health a priority physically and mentally even while traveling. I can't wait to frequent Roam every time I fly out of BWI and I am looking forward to seeing some of you there! ​

Make sure to check out their website for more details on what Roam Fitness has to offer and give them a follow on Instagram to stay up to date with the latest and greatest happenings (@roam_fitness).

**I will also be doing a giveaway on Instagram for a one day free pass for Roam Fitness @ BWI so make sure to follow me (@crohnicallyblonde) for a chance to win! **


​xx